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Gem

A Conversion Focused Website for DTC Retention Growth

Web Design
Conversion Strategy
2026
Golfer preparing to hit a shot on a golf course

About the Project

GEM boosts DTC brand value through email/SMS marketing, mobile apps, retention, and analytics. Its website showcases these services alongside case studies and proven results to build trust. The streamlined experience quickly guides potential clients from proof of work to booking a call.
DTC Growth
Retention Marketing
Marketing Strategy
Golf clubhouse overlooking the course

Challenge

The main challenge was presenting this broad expertise without overwhelming visitors. The website also needed to balance service information with case studies, creative examples, client proof, platform partnerships, and conversion focused CTAs.
Green golf course with fairway, trees, and sand bunkers
Golf club resting beside a golf ball on the fairway
White golf ball on the grass of a golf course

Our Process

Discovery

We reviewed GEM’s positioning, services, target DTC audience, existing proof points, case studies, and conversion goals.

Deliverables

Brand Review
Content Audit
Audience Research

Strategy

We organized the page around the information prospective clients need first: positioning, services, credibility, results, work, testimonials, and contact.

Deliverables

Content Hierarchy
User Flow
CTA Strategy

UI/UX Design

We created a minimal interface using strong typography, generous spacing, structured cards, and GEM’s green accent to guide attention across the page.

Deliverables

Wireframes
UI System
Visual Direction

Website Development

The design was translated into a responsive website with structured product sections, service information, company storytelling, calls to action, and reusable content blocks.

Deliverables

Responsive Development
Front-end Implementation
Content Integration

QA & Testing

We reviewed the final experience across screen sizes and tested navigation, CTA visibility, content readability, and key conversion paths.

Deliverables

Final QA
UX Review
Responsive Testing

Results

The final experience gives GEM a stronger digital presence built around clarity, credibility, and conversion.

Visitors quickly understand GEM’s retention services, see real examples of its work, explore client results, and move naturally toward a consultation.

The new structure brings services, case studies, creative work, partnerships, and social proof into one consistent experience.
Golfer preparing to hit a shot on a golf courseGolfer preparing to hit a shot on a golf courseGolfer preparing to hit a shot on a golf course

Our Approach

We built the experience around three priorities: clarity, proof, and action.The page begins with GEM’s core positioning and platform credibility, then introduces its retention services before moving into case studies, client results, campaign work, and testimonials.Instead of relying on long sales copy, the design uses short content blocks, visual examples, performance proof, and repeated CTAs to keep the experience focused.

Technologies

Figma Icon Technologies casestudy
Figma
Figma Icon Technologies casestudy
WordPress (CMS)
Figma Icon Technologies casestudy
PHP (Backend)
5/5 Review
“GEM’s strategic thinking, rapid execution, and focus on measurable growth gave the brand a stronger foundation for retention marketing.”
Black stylized quotation marks on a white background.
GEM Client

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Working on something? Let's talk.

Whether you run a SaaS startup, a healthcare practice, a real estate business, or a growing service company, if you need a design and engineering team that ships well and stays in the relationship, we'd love to chat.
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