Services
Brand Identity

Brand Identity

Visual identity systems for modern businesses. Built to live online, not gather dust on a shelf.

Two doctors in white coats with stethoscopes stand under MediAI logo with app onboarding text and button.Two doctors in white coats with stethoscopes stand under MediAI logo with app onboarding text and button.Two doctors in white coats with stethoscopes stand under MediAI logo with app onboarding text and button.Two doctors in white coats with stethoscopes stand under MediAI logo with app onboarding text and button.

What we design

We design four things that define how your brand looks and feels.

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Logo systems

Primary mark, secondary marks, lockups, monogram variants.

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Typography systems

Type selection, hierarchy, and usage rules.

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Color systems

Functional palettes that work in product UI, marketing sites, and operational tools.

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Brand guidelines

A living document your team uses, not a PDF that gets ignored.

How we work   

Most brand identity projects run 5 weeks, establishing a cohesive visual language and premium branding.
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STEP #1

Discovery and strategy (Week 1)

We map the funnel, audit your current site, identify your highest-leverage pages, and define what success looks like.

Logo design process showing sketches, refined concept, final logo, construction, clear space, size, and color palette.
STEP #2

Strategy & Positioning (Week 2)

We define your brand's core message, personality, and how you differ from competitors in your space.

Computer screen showing design software with a brand identity overview, including logo, watch, cards, and hat.
STEP #3

Design (Weeks 3 to 4)

We present two to three distinct visual directions. Logo, color, and type explored in each.

Flown logo, smartwatch showing task tracker app, and yellow card with cartoon and text Stay Organized.
STEP #4

Delivery & Iterations (Week 5)

We deliver final files, guidelines, and templates. For ongoing partnerships, we support rollout across new materials as your brand grows.

A few numbers worth knowing

100+

Brands
Built

60+

Industries
Served

3.2x

Average revenue growth 
post-rebrand

4.9

Across 100+ verified web design reviews

4 Reasons why you should work with us

Brands trust us to deliver top-quality brand design work to help scale their businesses in a sea of businesses.

GET STARTED
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Strategy Before Design

We define positioning before we open a design file. Every visual choice ties back to a reason.

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Built for Consistency

Your guidelines make every future asset easy to create correctly, without a designer on call.

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Not Trend-Chasing

We avoid generic templates and design systems that look identical to your competitors.

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Ongoing support

We deliver final files and stay available as your brand expands into new formats.

Tools we use to design your brand

The right tool depends on the project. We'll tell you which fits before you ask.

See Our work
Figma

Figma

An industry-standard tool for UI/UX Design work, used by collaborative teams for enterprise-level projects.  

Adobe Illustrator

ChatGPT

An AI platform built for language models, image generation, and intelligent product features.

Adobe Illustrator

Adobe Illustrator

An industry-standard tool for vector design, branding, and illustration, used by designers to create scalable graphics and visual identities.

Adobe Photoshop

Adobe Photoshop

An industry-standard tool for image editing, visual design, and creative production, used by designers for high-quality digital and marketing assets.

Notion

Midjourney

An AI-powered image generation tool for high-quality production-level asset generation for websites & social media.

Notion

Notion

A flexible workspace for documentation, notes, and organized knowledge sharing.

Pricing

Brand identity engagements at Tekbyt typically range from $4K to $6K depending on brand scale, requirements, and assets.

File icon Pricing
brand identity
Ranges From:

$4K - $6K   

Brand identity engagements

Best for :

One-time fixed timelines projects.

Includes :

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Core logo and secondary marks

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Color palette and typography selection

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Comprehensive brand guidelines

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High-end digital asset pack

Get started
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Frequently asked questions

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Do you only do branding for new businesses?

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What’s included in a brand identity engagement?

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How long does a brand engagement take?

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Can we do brand and website together?

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Do you name businesses?

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Do I own all the brand assets?

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Working on something? Let's talk.

Whether you run a SaaS startup, a healthcare practice, a real estate business, or a growing service company, if you need a design and engineering team that ships well and stays in the relationship, we'd love to chat.
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