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Insights to Design and Build what Matters

Practical writing from a design and engineering studio. 500+ shipped projects worth of lessons.

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Zubair Ali Akbar

Webflow vs custom code: a B2B SaaS founder's guide

Every B2B SaaS founder hits this decision. You need a marketing site (or a rebuild of your current one), and the internet has already told you 40 conflicting things about Webflow versus custom code. Here’s the honest version.

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Zubair Ali Akbar

What Does a SaaS Design System Actually Cost?

How much does a design system cost?” is the wrong question. The right question: “What am I actually getting for that money, and when does it pay back?

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Man with dark hair and beard wearing a blue suit and light gray patterned tie, smiling slightly.

Zubair Ali Akbar

Why your B2B SaaS pricing page isn't converting (and how to fix it)

Most B2B SaaS pricing pages are conversion black holes. Founders spend weeks on the product, days on the homepage, hours on the pricing page, then wonder why the pricing page is where prospects drop off.

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