UI/UX Case Study
Telling
Powerful Stories
website design
Project Overview
This project focused on designing a personal brand website for Elina Shirazi, an award-winning TV correspondent.
Highlighted press and media appearances to build trust and showcase her credibility.
Displayed Elina’s work in a dynamic, organized layout for easy exploration of her journalism and on-camera presence.
Used thoughtful layout, hierarchy, and navigation to guide users through her story in a seamless, engaging way.
Tools Used
Duration
1 Month
Platform
Scalable site
- Problem
- Her reporting and professional work were spread across multiple platforms, making it difficult for people to access her full portfolio in one place.
- She had limited ability to showcase her unique voice and story as a journalist beyond the constraints of news networks.
- Solution
- A personal website allows her to present her achievements and human-focused storytelling in a structured and professional format.
- The website serves as a direct platform to attract speaking engagements, media collaborations, and audience connections.
Design Process
This case study showcases the design of a personal brand website for Elina Shirazi, an award-winning TV correspondent. The aim was to create a bold, professional, and engaging platform that highlights her journalism work, media presence, and speaking opportunities.
Emphatize
Define
Ideate
Design
Present
Project Timeline
Style Guide
The visual style was crafted to reflect Elina’s bold personality, professionalism, and media presence. The design combines a modern color palette, clean typography, and minimal yet expressive elements to create a cohesive and recognizable brand identity.
Inter
Aa
Regular
Semi Bold
Bold
#CEBD63
#1A1A1A
#4A462F
#121212
#FFFFFF
#1E1E1E
#F4F2ED
Competitive Analysis
Features
News Websites
Speaker Portals
Generic Providers
News Websites
Full-Service Support
Clean, Modern UI
Product Clarity & Visuals
Trusted by Clients
Guided Purchase Flow
User Flow
User Persona
Biography
Jessica Stone is a 25-year-old content writer from New York who loves discovering positive and inspiring content during her work breaks. She values mental wellness, clean design, and quick reads that leave her feeling refreshed and motivated.
Personality
Extrovert
Feeling
Jessica
28 years old
Goals
- Secure an international seafaring job.
- Gain sea-time experience.
- Build a strong maritime career.
Pain Points
- Fewer female-friendly job options.
- Limited mentorship in the industry.
- Confusing job application process.
Needs
- Trusted and clear job listings.
- Career guidance and training info.
- Supportive seafarer community.
Empathy Map
Says
- I just want something positive to read during breaks.
- Most news sites feel so heavy and negative.
- I wish I could easily share good content with my friends.
Thinks
- I need a quick mental refresh between tasks.
- This site should be simple and not cluttered.
- I hope the content is actually interesting and real.
Feels
- Curious and hopeful when discovering new facts.
- Drained by constant negativity on other platforms.
- Calm and uplifted
Does
- Scrolls through short content while commuting or on break.
- Shares facts with friends via messaging.
- Avoids overly wordy.
High Fidelity Wireframes
Visual Design
