UI/UX Case Study
Inspection Website
Your Property, Our Priority
Design
Project Overview
The goal was to design a modern, user-friendly website for MD Inspection Pros that builds trust, credibility, and easy accessibility. The website highlights their inspection services, showcases customer reviews, and simplifies booking inspections online.
Key focus areas:
- Clear Service Presentation: Home, rental, mold, radon, and commercial inspections.
- Visual Identity: Clean, professional design that reflects reliability and safety.
Industry
Real Estate
Service
Web Design & Dev.
- 01
Challenges
MD Inspection Pros faced the challenge of communicating trust and professionalism online while offering a wide range of services. Potential clients often struggled to understand available inspection services, schedule appointments quickly, and access reliable information about certifications and report delivery. Additionally, the competitive real estate and inspection market required the website to stand out visually and functionally to convert visitors into customers.
- 02
Possible Solution
The solution was to design a clean, professional, and user-friendly website that clearly presented all services, certifications, and customer reviews. The design focused on intuitive navigation, fast scheduling, and digital report accessibility, ensuring visitors could easily book inspections and gain confidence in the company’s expertise. Visual elements, trust signals, and a responsive layout helped MD Inspection Pros stand out in the competitive property inspection market.
Work Process
MD Inspection Pros follows a simple and efficient process to ensure a seamless experience for clients. First, clients can schedule inspections easily through the website or by phone at a time that suits them. Next, certified inspectors conduct thorough on-site assessments, examining every detail and answering client questions.
Competitive Analysis
Features
Inspectology
Pro Spex Inc.
NextDay Inspect
Property Inspection Pro
Range of Inspection Services
Certified & Licensed Inspectors
Fast Digital Reports
Easy Online Booking
Customer Reviews & Ratings
User Persona
About
Name: Sarah Johnson
Age: 34
Occupation: First-time-Homebuyer
Location: Baltimore, Maryland
Goals
- Safe, reliable home
- Simple, clear reports
- Quick inspection process
- Professional service
Pain Points:
- Hidden issues (mold, radon, sewer)
- Overwhelming paperwork
- Confusing jargon
- Unexpected costs
Needs:
- Thorough property check
- Easy-to-understand report
- Fast scheduling & results
- Fair, transparent pricing
- Compliance with regulations
Motivation & Limits:
Technology:
Empathy Map
Says
- “I want to be sure this home is safe.”
- “Explain it in simple terms.”
- “I need this done quickly.”
Thinks
- Worried about hidden issues & costs.
- Unsure how inspections work.
- Trust depend on clear communication.
Feels
- Excited about new home.
- Anxious about mistakes.
- Relieved when things are clear.
Does
- Reads Google reviews.
- Compares inspection services online.
- Shares reports with spouse/agent.
User Flow
Brand Guidelines
Josefin Sans
Aa
Regular
Medium
Bold
Colors
Vivid Orange
#F69318
Charcoal Blue
#3B4C5C
Peach Puff
#FFF5EC