UI/UX Case Study
hellobooth Website
Design
Project Overview
HelloBooth is a UK-based photo booth hire company that provides interactive and modern booth experiences for weddings, parties, corporate functions, and special events. Their offerings include Selfie Pods, Magic Mirrors, 360° Booths, and Enclosed Booths, along with customizable add-ons like flower walls, neon signs, and themed props.
The website needed to:
Showcase the variety of booth options and event enhancements.
Highlight customer trust through reviews and testimonials.
Make booking quick and easy.
Appeal to both corporate and private audiences.
- Problem Statement
- Users find it difficult to quickly understand HelloBooth’s unique offerings because the website blends into the standard photo booth service category.
- The booking journey is slightly fragmented, which may discourage potential customers from completing the process smoothly.
- Possible Solution
- Highlight HelloBooth’s USP (modern, sleek, and hassle-free booths) with clear messaging, visuals, and social proof upfront.
- Simplify the booking process with a guided flow (e.g., step-by-step booking wizard, package comparison, instant quote tool).
Design Process
1st week
1
Discover
Conducted research to understand HelloBooth’s users, competitors, and event industry trends.
2nd week
2
Define
Identified the main challenges, user needs, and goals for a seamless booking experience.
3rd week
3
Design
Developed wireframes, high-fidelity UI, and interactive elements that reflect the brand.
4th week
4
Deliver
Finalized a responsive, visually engaging website that simplifies navigation.
Competitive Analysis
Features
Variety of Booth Types
Instant Photo Prints
Digital Sharing & GIFs
Easy Online Booking
User Persona
Emma Williams, 32, is an Event Planner based in London, UK. She organizes weddings, birthday parties, and corporate events. She frequently looks for services that save time and add a fun, memorable element to her events.
Goals
- Make events fun and memorable.
- Book reliable, high-quality photo booths quickly.
Ensure hassle-free setup. - Impress clients and guests.
Pain Points:
- Limited time to compare vendors.
- Worries about equipment quality.
- Complicated booking processes.
- Lack of clear service options.
Needs:
- Searches online and reads reviews.
- Likes customizable services.
- Values responsive support and clear pricing.
- Prefers quick and easy booking.
Motivation & Limits:
Technology:
Empathy Map
Thinks
- Will this vendor deliver as promised?
- Am I choosing the best option for my budget?
- Can I save time by using this service?
- How can I make the event stand out?
Says
- I want my events to be memorable.
- Booking should be quick and easy.
- Guests should have fun and take home memories.
- I need reliable, high-quality service.
Does
- Researches vendors online.
- Reads reviews and compares services.
- Looks for customizable options.
- Coordinates multiple event details at once.
Hears
- Excited about creating a memorable event.
- Stressed due to tight schedules.
- Cautious about service quality.
- Confident when the process is smooth and reliable.
User Flow
Style Guide
Aa
DM Sans
Typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Aa
Inter
Typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
#FFFFFF
#E1F3FC
#B7E7FF
#8DD7FB
#36B8F6
#32A5E2
#0A1328