Website redesign
Eagle Ridge Event Park
Project Overview
This project focused on designing a website for Eagle Ridge Event Park, a premier venue in Victoria, Australia, offering weddings, festivals, retreats, and corporate events.
- Showcased the park’s diverse event spaces with high-quality visuals to highlight its natural beauty and versatility.
- Organized information on weddings, packages, accommodation, and events for easy user navigation.
- Used clear calls-to-action and an engaging layout to drive inquiries, bookings, and tour requests.
Project Overview
The Problem
- Hard to explore all event spaces in one place.
- Navigation doesn’t clearly separate weddings, festivals, and corporate events.
- Key details like capacity and features are hidden in long text.
- Inquiry and booking steps feel confusing and lengthy.
- The Solution
- Streamline navigation for each event type.
- Use visual cards to highlight venue features.
- Present capacity and amenities in quick bullet formats.
- Simplify inquiry and booking with clear CTAs.
Web Design
Eagle Ridge Event Park is a versatile venue set in scenic surroundings, perfect for weddings, corporate events, retreats, and group getaways. With flexible indoor and outdoor spaces, and we make every occasion memorable and stress-free.
Design Process
Competitive Analysis
Features
Eagle Ridge Event Park
Marnong Estate
The Farm
Montsalvat
Multiple Event Spaces
On-site Accommodation
Rich Natural Scenery & Bushland
Flexible Event Types
User-Friendly Website
Emma Johnson
Marketing Specialist, 29
Emma is a young professional from Melbourne planning her dream wedding. She wants a scenic, all-in-one venue that reduces stress and gives guests a memorable experience.
Motivation & Limits
Goals
- Host team-building retreats outside the city.
- Ensure the venue has meeting facilities + outdoor activity areas.
- Provide accommodation options for 2–3 day events.
Pain Points
- Difficulty finding venues that balance work + leisure.
- Limited websites showing capacity/amenities clearly.
- Booking processes often require multiple calls/emails.
Needs
- Professional, user-friendly website.
- Clear event space specs (seating, AV, catering).
Streamlined - booking/inquiry forms.
Empathy Map
Says
- “We want a beautiful and memorable venue.”
- “Are there options for both indoor and outdoor ceremonies?”
- “Does the venue handle catering and decoration?”
Says
- “Will this venue fit our budget?”
- “Can our guests be comfortable and happy?”
- “Is it easy to plan everything here?”
Feels
- Excited about the big day.
- Overwhelmed by planning details.
- Hopeful for a stress-free experience.
Does
- Researches venues online and reads reviews.
- Visits the venue for tours and consultations.
- Compares packages and negotiates services.
User Flow
Style Guide
Creato Display
Aa
Regular
Medium
Bold
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