UI/UX
Case Study
About the project
About the project
Seafarer Consulting is a professional consultancy firm offering strategic guidance and training for maritime professionals. The goal of this project was to redesign their website to reflect their expertise, build trust with potential clients, and provide a smooth, intuitive experience for users seeking their services.
Target Adience - 22 to 50 years old
Duration - 1 month
Problem Statement
Problem Statement
In today’s competitive maritime industry, aspiring and experienced seafarers often struggle to find reliable platforms that offer verified job opportunities, career guidance, and professional growth resources. The recruitment process can be unclear, time-consuming, and lacking transparency, especially for women and newcomers trying to establish their place in the field. This disconnect creates barriers for individuals who are skilled and ready to work but face challenges in accessing trustworthy, user-friendly digital tools tailored to their unique needs.
Main Solution
Designed a user-centric platform that offers clear navigation, accessible information, and a modern interface to support career growth and industry connections.
Design Process
Design Process
Project Timeline
Project Timeline
Competitive Analysis
Competitive Analysis
Features
Seafarer Consulting
Martide
Verified Maritime Jobs
Female-Inclusive Opportunities
Profile-Based Job Matching
User Persona
User Persona
Sarah Andrew
Junior Officer, 28
Sarah Andrew is a 28-year-old deck cadet from Lahore, Pakistan, with 2 years of maritime training experience. Ambitious and tech-savvy, she's passionate about building a strong career at sea and seeks global opportunities that support women in the maritime industry.
Sarah Andrew is a 28-year-old deck cadet from Lahore, Pakistan, with 2 years of maritime training experience. Ambitious and tech-savvy, she's passionate about building a strong career at sea and seeks global opportunities that support women in the maritime industry.
Goals
- Secure an international seafaring job.
- Gain sea-time experience.
- Build a strong maritime career.
Pain Points
- Fewer female-friendly job options.
- Limited mentorship in the industry.
- Confusing job application process.
Needs
- Trusted and clear job listings.
- Career guidance and training info.
- Supportive seafarer community.
Empathy Map
Empathy Map
Says
- I wish the process was more straightforward.
- We need more visibility for female seafarers.
- Guidance would make this easier for newcomers.
Thinks
- Will I find a safe and supportive work environment?
- How can I grow quickly in my career?
- Are these job listings actually legit?
Sees
- Male-dominated job boards.
- Complex application steps.
- Limited representation of women in maritime.
Feels
- Motivated but anxious about her future.
- Frustrated by the lack of support.
- Hopeful about finding the right platform.
User Flow
User Flow
Style Guide
Style Guide
Aa
Urbanist
Styles
Regular
Semi Bold
Bold
Typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
#FFC217
#040000
#F4F5F9
#A6B3E9
High Fidelity Wireframes
High Fidelity Wireframes
Visual Design
Visual Design
