Project Overview
Description
Goodfact is a feel-good content platform that delivers positive, informative, and inspiring facts to uplift users in their everyday lives. Designed to counteract the negativity often found online, Goodfact curates bite-sized facts from science, nature, history, and human achievement to spread optimism and spark curiosity. The platform focuses on clean visuals, easy navigation, and a calming user experience to promote mental well-being and learning through positivity.
Design Process
To create a meaningful and engaging experience for Goodfact users, I followed the Design Thinking process—a human-centered approach that helped me understand user needs, define core problems, and design a solution that feels both informative and uplifting. Each step—from empathizing with users to testing the final design—was aimed at building a platform that delivers positivity through purposeful and intuitive design.
Emphatize
Research
User Interview
Survey
Define
Research
User Interview
Survey
Ideate
Research
User Interview
Survey
Design
Research
User Interview
Survey
Test
Research
User Interview
Survey
Project Timeline
The Goodfact project was completed over a structured timeline, covering key phases from initial research to final design. Each stage was thoughtfully planned to ensure a smooth and user-focused design process, allowing for iterative improvements and clear milestones along the way.
Problems & Challenges
The Problem
- Users often feel overwhelmed by negative news and online content.
- Lack of engaging visuals makes educational content feel boring or hard to retain.
- Users struggle to find quick, digestible content during short breaks.
- There’s no easy way to share positive content with others.
- The Solution
- Curate only positive and uplifting facts.
- Use clean, calming visuals to enhance engagement.
- Offer bite-sized facts in a scroll-friendly layout.
- Add simple, built-in sharing features.
Emphatize Phase
Qualitative Research
To better understand user needs and behaviors, I conducted qualitative research through interviews and observational studies. This approach helped uncover insights about how people consume positive content.
Interview Questions
- How do you usually consume positive or uplifting content online?
- What type of content makes you feel mentally refreshed or inspired?
- Have you ever felt overwhelmed by negative news? If so, how do you cope with it?
- What features or design elements make a content website enjoyable for you to use regularly?
User Persona
John Stone
Age: 25
Occupation: Content Writer
Location: New York, USA
Tech Proficiency: Average
John Stone is a 25-year-old content writer from New York who loves discovering positive and inspiring content during her work breaks. She values mental wellness, clean design, and quick reads that leave her feeling refreshed and motivated.
Goals
- Discover daily positive content to boost mood and creativity.
- Reduce exposure to negative news.
Share uplifting facts with friends and followers. - Find quick reads during work breaks.
Pain Points
- Tired of the constant stream of negative headlines.
- Struggles to find a platform dedicated to only positive, factual content.
- Gets disengaged by cluttered or text-heavy websites.
Personality
Introvert
Extrovert
Thinking
Feeling
Judging
Prospecting
Assertive
Turbulent
Intuitive
Observant
Technical Skills
Internet
Social Networks
Usability Testing
Wireframing
User Research
Empathy Map
The empathy map helped me understand the user’s thoughts, feelings, and behaviors while interacting with positive content. It highlighted what users see, hear, say, and do—revealing their need for uplifting, bite-sized facts that are easy to access and share. This insight guided design decisions to create a calming and joyful user experience.
Says
- I just want something positive to read during breaks.
- Most news sites feel so heavy and negative.
- I wish I could easily share good content with my friends.
Thinks
- I need a quick mental refresh between tasks.
- This site should be simple and not cluttered.
- I hope the content is actually interesting and real.
Feels
- Curious and hopeful when discovering new facts.
- Drained by constant negativity on other platforms.
- Calm and uplifted
Does
- Scrolls through short content while commuting or on break.
- Shares facts with friends via messaging.
- Avoids overly wordy.
User Flow
The User Flow outlines the journey a user takes from entering the platform to achieving their goal. This ensures a smooth, intuitive experience while using goodfact.
Typography & Color
Goodfact uses clean, readable fonts and a soft, calming color palette to create a positive and stress-free reading experience.
Styles
Regular
Semi Bold
Bold
Urbanist
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High Fidelity Wireframes
Visual Design
