Crafting website design
Native Ceuticals
Native Ceuticals
Project Overview
Native Ceuticals is a Tampa Bay–based wellness brand offering plant-based products for people and pets through a trusted seed-to-shelf model. The project aimed to design a website that reflects their natural ethos while delivering a seamless shopping experience. Our focus was on intuitive navigation, clear product presentation, and educational content to build trust, enhance engagement, and simplify the path to purchase.
Problem & Solution
While Native Ceuticals had a strong product line and a clear mission, their digital presence needed refinement to fully convey their values and provide customers with a smooth online experience.
Problem
The existing website lacked a cohesive design and user-friendly structure. Product information was not highlighted effectively, navigation was less intuitive, and the overall look did not fully reflect the brand’s natural and trustworthy identity. This created friction in the user journey and limited conversions.
Solution
We redesigned the website with a clean, modern layout that emphasizes Native Ceuticals’ seed-to-shelf transparency and wellness focus. By streamlining navigation, improving product presentation, and incorporating educational content, we created a user-centric experience that builds trust, improves engagement, and drives conversions.
Design Process
To create a website that truly reflects Native Ceuticals’ values and products, we followed a structured, user-focused design approach. Our goal was to simplify navigation, highlight key products, and deliver an engaging, trustworthy online experience.
Competitive Analysis
Features
Native Ceuticals
ZenPets
PetHonesty
HolistaPet
Product Range
Natural & Organic Ingredients
User-Friendly Website
Educational Content
Customer Reviews & Testimonials
User Persona
Biography
Hannah is a health-conscious professional in her early 30s from Tampa. She values natural wellness products for herself and her pet, shops online regularly, and seeks convenient, reliable solutions for a balanced lifestyle.
Technology Comfort
Hannah Lee
32 years old
Goals
- Maintain personal health and wellness
- Support pet’s health naturally
- Make informed and efficient buying decisions
Pain Points
- Confused by too many similar wellness products
- Concerned about product safety and effectiveness
- Limited time to research new products
Needs
- Safe, natural wellness products
- Clear product information and usage guidance
- Convenient online purchasing and home delivery
Empathy Map
Says
- “I want natural products I can trust.”
- “Safe for my dog is a must.”
- “I need clear product information.”
Thinks
- “Are these products really effective?”
- “Is it worth the price?”
- “Which brand is the most reliable?”
Feels
- Cautious about product quality
- Confident when using trusted brands
- Frustrated by too many options
Does
- Shops online for wellness products
- Reads reviews before purchasing
- Follows health and pet care blogs
User Flow
Brand Guidelines
Styles
Medium
Bold
Mustard
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High Fidelity Wireframes
Visual Design